In April, San Diego will play host to superyachts and other high-end products as part of a new luxury-lifestyle showcase for qualified individuals, with some invitation-only experiences.

DeLUXE San Diego — being held from April 14 to 16 — will highlight the city as a destination for both yachting enthusiasts and other luxury-lifestyle devotees. It is being organised by Events International Company, a California-based firm which has previously arranged events for Robb Report and ShowBoats magazines, among others.

Two of the event’s three locations — the Fifth Avenue Marina and Fifth Avenue Landing — will be dedicated to yachts and superyachts. Both sites are just minutes from the downtown area.

The final list of yachts and exhibitors taking part has not been released but it’s hoped that there will be around 15 yachts measuring more than 30m (100ft) — along with classic tenders and dayboats.

Strong interest has come from major brokers and yacht builders from the US, Italy, and the UK. In addition, top-marque automobiles and private aviation companies will exhibit, alongside jewellery, watches and fashion displays.

“This is not a yacht show, or a car or other category show, but an ‘experience event’ in that we are looking to bring together guests to introduce and expose them to a number of luxury categories,” explains Tim McGrane, president of Events International Company.

“Yachts by their very nature will have the dominant presence and are certainly the main focus, but target attendees are people that may not have considered chartering before, or those UHNWI on the West Coast who would not consider going to a ‘show’,” he adds.