“We are really excited about our partnership with the America’s Cup and the opportunity for the superyacht community to truly engage in this world-renowned sporting event,” said Patrick Coote, Marketing Director of leading leading superyacht sales and charter company Fraser Yachts. “The new course format is completely different to any previous America’s Cup, allowing superyachts to be a part of the racing action. This is America’s Cup meets Formula 1.”
The 34th America’s Cup represents a new era in the history of the oldest trophy in sports. Ground-breaking format changes will bring the racing to spectators, allowing fans to not just see the action live from the shore, but also be part of the competition on the water. Superyachts and other boats will serve as virtual boundaries for the race course, helping to create a floating stadium in which the teams will compete.
Niccolò Porzio di Camporotondo, the America’s Cup Event Authority Superyacht Director, said: “The 34th America’s Cup offers boat owners and charterers unprecedented on-and-off the water access to the America’s Cup. We are honoring the historical ties between the America’s Cup and luxury yachting, while providing the greatest access to the racing action that the Cup has ever seen. We have partnered with Fraser Yachts because they have experience and expertise necessary to deliver a truly amazing experience for superyacht owners, charterers, captains and crew with the 34th America’s Cup.”
Fraser Yachts joins Hansen Bridgett as official suppliers to the 34th America’s Cup.