The London Yacht, Jet & Prestige Car Show takes place at the historic Old Billingsgate in the City of London from April 8-10, and visitors can get a 40% discount on advance tickets online, with a standard day ticket costing £24 (£40 on the door). VIP tickets with a separate entrance and access to the VIP lounge cost £120 (£180 on the door). For online ticket purchases, click here.

The event will host superyacht builders and brokers, interior designers, private jet manufacturers, luxury car makers and a host of luxury goods and service companies. For the show’s organisers, the point in bringing together so many superyacht yards and luxury service companies is the host city itsef. “London is now a centre of so many things, and there are so many important clients here. Of course, London is an international transport hub so many people are passing through or are only here temporarily, but a surprising number are resident here,” says Peter Bryant, managing director of the new event.

Lürssen’s Kismet II launched last year

The on-water side of the show at the nearby St Katharine Docks has been developing, with the Jubilee barge Gloriana pencilled in as a centrepiece for the event. Among the new and brokerage yachts on show will be examples from Sunseeker, Princess and Oyster. There will be transport between the two sites. The major superyacht yards of the world are well represented inside Old Billingsgate. Even though the yards can’t show off their yachts, the appeal of a new showcase like this is summed up by Sylke auf dem Graben, PR & marketing manager at Lürssen: “We decided to attend as we think it is a good concept. We will be able to show our work through images, models and video. The people who are attending a typical boat show already have an interest in yachts, but a good number of the people who are attending a lifestyle event like this one in London probably have the money to buy a yacht but may not have thought about it. What this show gives us is the opportunity to talk to a different audience, and hopefully we can convince somebody that yachting is great!”

The Blue Seas concept from Nobiskrug

Other German superyacht yards in attendance are Abeking & Rasmussen, Blohm+Voss and Nobiskrug. The Italian superyacht builders are turning out in tremendous numbers: Benetti, Azimut, CRN, Ferretti, Fincantieri, Pershing, Sanlorenzo and Riva all have a presence. Dutch builders are represented by Amels and sailboat builder Holland Jachtbouw. Sunrise Yachts is coming from Turkey, along with Soraya Yachts. Westport will be there, along with trawler-yacht builder Outer Reef, and Cornwall’s own Pendennis will no doubt be showcasing some of its recent refit and new-build projects.

Supercars on show: the stunning Koeniggsegg One: 1

Some of the biggest guns in sales and charter brokerage will be at the show, including Burgess, Camper & Nicholsons International, Fraser, Cecil Wright & Partners and Berthon International have signed up. It’ll be a great opportunity for them to meet clients, to discuss potential projects, and to introduce the wonderful world of superyachting to some new people.

You can read more about the show in the next issue of SuperYacht World, which publishes on March 4.