“It seems to symbolise strength, resilience and honesty,” comments Founder and Chairman, Alex Braden. “These are values this company has always stood by.”
The new logo is part of a rebranding exercise following YPI’s acquisition by the French ship broking group Barry Rogliano Salles (BRS), in July 2008.
“I really like it,” says Bertrand Vogèle, Group Managing Director, “it takes the very best of the last thirty-seven years and adds something new.”
There are also five new logos for the Group and each of its four Divisions – Brokerage, Charter, Management and Crew Placement