CRN’s flagship 80-metre superyacht Chopi Chopi is the star of Fiat’s new international advertising campaign. Produced for the launch of the Fiat 500 Cult, the concept takes an ironic look at how luxury and simplicity complement each other in the world of design. Fiat previously featured Delta’s 50-metre superyacht Arianna in their 2013 campaign, alongside rapper Pitbull and actor Charlie Sheen.

Take a look at the new ad here: